Software
What if the customer can build more while the vendor can build faster?
Easier development can help vendors improve—and help customers replace what they buy.
Battery Point Research / AI Playbooks
AI Strategy
This isn't selling online or executing a digital transformation. It is existential.
AI lowers the barriers to improvement across the business, creating enormous opportunities for middle-market companies—and raising the competitive requirement to improve.
The owner wants to adapt. Can the company respond independently? If not, what resources, capital or partner does it need?
Swim Faster or Buy a Ferry Ticket?
Swim faster: Respond independently, investing in the people, systems and management effort needed to improve.
Buy a ferry ticket: Bring in capital, capabilities, a partner, a larger platform or a new owner.
Selling is not failure. A good business and its employees may have a better future with more resources or a different owner.
Four stories. Different pressures.
Packaging
Why should a customer have to request a quote?
Faster specifications and pricing could turn a waiting process into a buying decision.
Distribution
If AI can tell the customer what to buy, what is the distributor actually selling?
Availability, delivery and handling exceptions may matter more than product advice.
Field Services
What happens when the customer can do more of the job?
Self-diagnosis may remove routine visits while making difficult work more valuable.
Can We Respond Independently?
Do we have the capital to fund change, the people to deliver it, the technology and data to support it, and the management capacity to carry it through?
Explore your industry
HOW AI CHANGES DIFFERENT BUSINESSES
AI affects different businesses differently. These sector analyses examine the actual economics: what customers will pay for, how costs change and where value moves.